Korean Joonjak Plus

Korean Joonjak Plus – Lightly Roasted Jeju Island Green Tea

Korean Joonjak Plus is a fine green tea from Jeju, a subtropical volcanic island with mineral-rich, fertile soil, an excellent climate and lush vegetation – ideal conditions for tea cultivation. Jeju is the source of many of Korea's most sought-after teas, and this Joonjak is a strong example, giving retailers an accessible introduction to Korean green tea, still a hidden treasure for many tea drinkers.

The term Joonjak refers to a mid-season harvest of young leaves. Following tradition, the delicate leaves are twisted, dried and lightly roasted to bring out their full flavor. Jeju's clean air, pure water and closeness to the sea give the tea notes reminiscent of fine Japanese green teas while keeping its own gentle Korean character. The liquor is an intense greenish gold. The cup is light-bodied and balanced with mild grassy notes and a buttery smoothness similar to Japanese greens, while the light roast adds warmth and roundness. The finish is clean, with less astringency than many green teas. It is naturally rich in antioxidants and offers a calm, gentle lift.

Product Profile

• Type: Green tea
• Origin: Jeju Island, South Korea
• Harvest: Joonjak mid-season young leaves
• Processing: Twisted, dried and lightly roasted
• Liquor: Intense greenish gold
• Flavor: Light, balanced, mildly grassy, buttery smooth
• Caffeine: Contains caffeine (green tea)

Key Selling Points

• From volcanic, mineral-rich Jeju Island
• Traditionally twisted and lightly roasted
• Buttery, smooth and mildly grassy
• Less astringent than many green teas
• Good for multiple infusions and as iced tea; pairs with Korean and Japanese dishes

Joonjak Plus offers customers a delicious, approachable taste of fine Korean green tea.